When it comes to employee benefits, proper communication helps employees recognize the true value of their benefits, which can lead to an appreciation of the company’s investment in their health and well-being. Here are four strategies for grabbing employees’ attention during the open enrollment period and keeping them engaged throughout the process.
- Determine key messaging. After solidifying benefits options, employers should plan their communication strategies. The first step is figuring out key messaging, focusing on new or updated benefits offerings, and developing FAQs to address common concerns quickly.
- Create a communication calendar. Having goal-oriented, relevant, punchy and multichanneled communications is great, but attention must also be given to when to send them. A communication calendar could include important dates and scheduled messaging for those efforts.
- Tailor messaging for employees. Ultimately, employers want to engage employees with open enrollment information, and a personalized approach can help. Depending on the workforce and their working environments, employers will likely need to segment their employee audience and tweak messaging so it resonates.
- Leverage available resources. Partners, vendors and carriers may offer resources such as educational content or online portals or tools to help enrich the employee experience and boost communication efforts. Leveraging available resources could help employees make healthcare decisions year-round.
Educating and informing employees about their benefits options is an important part of open enrollment. However, education can continue well past the open enrollment period.
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