A Voya Financial survey revealed that the average American spends far more time on social media each day than reviewing their benefits information for just one day during open enrollment. In fact, nearly 7 in 10 (69%) employees spend 30 minutes or fewer reviewing their options. The vast majority of employees simply choose the same options as the previous year during open enrollment.
Encouraging Active Employee Participation
As health costs continue to rise, it is more important than ever to spend time reviewing offerings and needs and making thoughtful benefits decisions. Employees should ensure that their chosen benefits adequately cover their and their families’ needs. Rushing through the process might mean missing out on essential coverage options.
To help encourage employees to actively participate in the open enrollment process, employers may consider the following strategies:
- Educate and inform employees about the importance of benefits selection.
- Leverage technology to make the experience engaging and informative.
- Encourage younger employees to take their time and understand their choices.
- Provide support and assistance for employees who have questions or need more assistance.
- Communicate year-round to avoid information overload during open enrollment.
- Solicit feedback from employees about the enrollment process.
Conclusion
By educating, supporting, and incentivizing employees, organizations can help them maximize their benefits and enhance their overall job satisfaction. This can lead to a more motivated, healthy, and productive workforce.
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