With seasonal employment, internships and graduations, summer presents a strategic recruitment opportunity for employers. What’s more, summer is the peak season for many businesses, potentially driving them to hire more workers to keep up with increased demand.
Summer is an ideal time for employers to review their efforts to attract and retain quality talent for seasonal or long-term employment.
Consider these attraction and retention tips:
- Focus on Generation Z (Gen Z). Gen Z can offer new talent, in-demand skills and creativity, driving innovation and efficiency. Additionally, many Gen Zers, born between 1997 and 2012, are high school or college students who may be looking for summer work.
- Recruit graduates. College and university graduates can introduce new perspectives and skills into a business, making them valuable employees. To appeal to graduates and soon-to-be graduates, employers should establish a presence on campuses to strengthen the business’s brand. This visibility can generate interest in an organization and lead to employment opportunities in the summer or for the long term.
- Consider an internship program. Internships can help meet immediate staffing needs and build a talent pipeline. With internships, employers can attract, screen and test potential full-time employees while interns receive valuable experience and decide whether the organization is a good fit.
Whether looking for seasonal workers or full-time employees, attracting and retaining employees in the summer requires a strategic approach. Every workplace may vary in terms of which efforts will work for them. Still, the right strategies may enable organizations to meet their immediate staffing needs and build a strong foundation for their future workforce.
Contact us to see how you could minimize risk:
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